Email Campaigns
Rostered allows club administrators to send email communications to families, coaches, and staff through the admin dashboard.
Sending Emails
From the Admin Dashboard
- Click Communications in the top navigation bar
- Select your target audience (all families, specific teams, divisions, etc.)
- Compose your email with a clear subject line and message
- Preview the email before sending
- Send immediately or save as a draft to finish later
Email Best Practices
Subject Lines:
- Keep under 50 characters for mobile readability
- Use clear, descriptive language
- Include the club name or team for recognition
Content:
- Lead with the most important information
- Keep messages concise and scannable
- Include clear calls-to-action (RSVP links, registration deadlines, etc.)
- Use a consistent, friendly tone
Timing:
- Avoid early mornings and late evenings
- Send registration reminders well before deadlines
- Space out communications to avoid inbox fatigue
Common Campaign Types
- Season announcements — Registration opening, schedule release
- Event reminders — Tournaments, social events, fundraisers
- Policy updates — Important club news and changes
- Weekly updates — Regular club communications (see also Composing Weekly Updates)
Delivery and Troubleshooting
Rostered uses a dedicated email delivery service for reliable delivery. If families report not receiving emails:
- Check that their email address is correct in their profile
- Ask them to check spam/junk folders
- Have them add your club's sending address to their contacts
- Verify the family's notification preferences haven't disabled email
Tips
- Segment your audience — Don't send team-specific news to the whole club
- Be consistent — Regular communication builds trust and engagement
- Respect inboxes — Quality over quantity
- Include unsubscribe options — Required by law (CAN-SPAM, GDPR)